Parallel to their OOH celebrity branding campaign, Etisalat by e& (previously Etisalat Group) has released another outdoor advertising campaign to follow the Black Friday mania on their online shop. Announcing the Black Friday on a promotional out-of-home campaign by writing it with neon lights on Cairo’s billboards; Etisalat is using their branded green color to promote their online shop, displaying a mobile phone and a car rapped in a ribbon to hint that there are some presents waiting for the lucky ones. The bottom side has their all-time tagline “The strongest card in Egypt”. The campaign was out there during the fourth week of November, using mega-signs, uni-poles and double-decker poles in many locations across Greater Cairo.
