The winter season is around the corner and the cold breezes are starting to hit us with a chance of catching a cold. GSK is promoting Otrivin nasal drops by launching a new outdoor advertising campaign to clear the way for you to breathe more effectively to guarantee you a more energetic day, every day. Soothing nasal issues, Otrivin has a wide range of products that are specialized in providing fast effective nasal congestion relief. The visuals have the medicine displayed on a gradient background of white and blue that is a common color in most of the pharmaceutical campaigns that promote relieving medicine. Regarding the ad copy, it mentions that “its effect starts within a few minutes and lasts up to 12 hours”. The campaign was released during the second week of November and can be seen on uni-poles, mega-signs and double-decker poles in various locations across Greater Cairo.
