Prime real estate developer Porto Group has launched a new outdoor advertising campaign to bring Porto Pyramids to the OOH market, after their branding outdoor campaign a year ago. Showing 3D shots from their mixed-use project located in 6th of October City, the developer is using a transactional marketing strategy to offer “The lowest installment plan” for Porto Pyramids, announcing that it’s only “5 Minutes away from the Grand Egyptian Museum” and 15 Minuets away from Sphinx's Airport The campaign was launched during the last week of October and can be seen on uni-poles, double-decker poles and billboards in different locations across Greater Cairo.
