Dairy products producer Juhayna has finally displayed its rebranded identity on the billboards of Cairo, with a new marketing makeover that was only seen on the billboards of the North Coast side covered in Al Sahel Top Campaign part 3. The leading dairy brand is promoting both its yogurt and milk on an outdoor advertising campaign. With their new packaging in town, the billboards of Cairo are looking more playful and fun with all the light pastel colors that Juhayna is using in the visuals, focusing more on one of the most important market segments; kids. The visuals show the different milk products and the message “New from Juhayna” to announce the big news. Other visuals have their light and regular yogurts on the billboards to maintain the product's connection with the audience. Popping up during the first week of November, the campaign was seen on uni-poles, double-decker poles, mega-signs and billboards in various locations across Greater Cairo.
