Royal One Developments has hit the roads of Cairo with an outdoor advertising campaign to promote its business park and commercial project Capital Prime in NAC. The campaign is based on filling the billboards of Cairo with awareness about the project, announcing “Capital Prime …The capital of investment”, elaborating that they offer “Commercial – Administrative – Medical” units, with a date of “Delivering in 2020” according to the ad copy. The visuals display different shots from their various services to give you a hint on the inside and outside of the project itself. Starting to appear during the first week of November, the campaign is using uni-poles and double-decker poles in different locations across Greater Cairo.
