With a branding outdoor advertising campaign, Majid Al Futtaim Group continues their extremely active OOH activity to prove that Mall of Egypt is more than just a mall, after their latest out-of-home campaign to celebrate the school season. Offering more than services and entertainment, Majid Al Futtaim Group has always been behind every joyful moment, every family gathering and every great outing, this time they bring Mall of Egypt to the picture with “More than 55 restaurants to choose from”, “More than 300 stores to shop from” and “More than 30 Vox mega screens” to enjoy with “4 Different experiences” according to their ad copy. As for the visuals it display different people enjoying their time with joyful background colors to reflect the nature and identity of the brand more. The campaign surfaced during the first week of November and can be seen on billboards and uni-poles in many locations across Greater Cairo.
