Fashion brand Dejavu has launched a new outdoor advertising campaign to thrill with its winter collection, nearly at the same time as their winter/fall outdoor campaign last year. Knowing for launching an OOH campaign during every season, the campaign is choosing the right time to shine up with visuals that include an elegant background, showing different models setting there wearing the new collection of bags and shoes from the sophisticated brand, focusing on their target audiences ladies and young females. The campaign surfaced during the first week of November, using uni-poles in different locations across Greater Cairo.