An Americana Group franchise; Fish Market is offering a unique experience of seafood in a breathtaking atmosphere since 1990, bringing all this to Cairo’s billboards to advertise their delicious limited offered fish meals in Americana Plaza, Sheikh Zayed City with an outdoor advertising campaign. The visuals are clearly affected by the sea colors and atmosphere with a blue background as the showcase of the ad, showing three different mouth-drooling meals with each meal’s price on it and an ad copy that says “For a limited edition”, explaining “Every day Fish Market”, “Different meals starting from EGP80”. The bottom space has its logo, hotline and location as a call-to-action for the billboards viewers. The campaign popped up during the first week of November, using uni-poles in many locations across Greater Cairo.
