Stunning upgrade from Real Estate developer Citystars Properties, who has just extended their already massive OOH campaign for recently-launched project Citystars Al Sahel in the North Coast. The campaign was released at the beginning of June and was well received thanks to its playful design full of vibrant colors and their football superstar ambassador Neymar Jr. The project’s slogan “Live more. Play more” emphasizes the casual, summer-time feeling of the campaign. The brand has really gone the extra mile this month extending the campaign with Branding zones, special set-ups, Mega Serials and corridors of Vertical Billboards. Adding the uni-poles, double-decker poles and Triple-extended poles that they had from June, the campaign has gone from massive to mega massive! The roads of Greater Cairo and the North Coast are hosting what seems to be the biggest campaign of the summer!
