Prime real estate developer Hassan Allam Properties (HAP) has launched a new branding outdoor advertising campaign to promote their luxury, culture and residential projects in the most creative way. In a creative yet risky design, HAP proves they are as edgy as their real estate projects with what seems to be a web developing inspired concept, proving that spending “Every sun, mon, tue, wed,fri” is unlike everywhere, adding other visuals with the same exact concept this time referring to their work “Every purpose, skill, concept, project, deal vision meeting and more” and finally promoting the lifestyle they provide with “Every night, gather, walk, vibe and moment”. The campaign popped up creatively during the first week of November and can be seen on double-decker poles and mega-signs in various locations across Greater Cairo.
