Encouraging you to wear what you like with Bayoumi Fouad on an outdoor advertising campaign in May; AMS Number One is back with another OOH campaign to advertise their fashion wear brand using celebrity branding marketing tactic, featuring actor and radio presenter Khaled Eleish. Known for using light comedians as their brand ambassadors to add more value to their brand; AMS is using Khaled Eliesh this time to be the representative of this campaign. The visuals show the star having fun and dancing with a group of young adults surrounded him in the pool area. Regarding the ad copy, it says “هتشيك واتدلع” which translates to “I will dress with elegance and spoil myself”. The bottom space includes all their social media accounts as a call-to-action. Appearing during the first week of November and can be seen on double-decker poles, uni-poles and billboards across Greater Cairo.
