Al Mansour for Trading and Distribution Company has released a multi-channel campaign to promote Zain Tea for the first time, to make sure every fine person tastes this fine tea, featuring singer Diab and actor Otaka to be the brand’s ambassadors. Using an awareness marketing strategy with a catchy tagline to grab people’s attention; the tea brand is getting the best out of this outdoor advertising campaign. The visuals have their branded yellow color that is the most commonly used shade for black tea brands with a cup of tea standing there with the packages next to it. As for the ad copy, it ensures “A fine tea for the fine people”. Other visuals feature their brand ambassadors holding the tasty tea on Cairo's billboards, inviting you to join them. The campaign surfaced during the last week of October, using double-decker poles, uni-poles and billboards in various locations across Greater Cairo.
