After promoting KIA Sorento on an OOH campaign in June, Egyptian International Trading (EIT) has launched a new outdoor advertising campaign to promote the upcoming 2020 KIA Sorento’s black edition. The billboards of Cairo is welcoming the new 2020 KIA Sorento; the automobile’s black edition gains a set of 19-inch alloy wheels, a gloss black grille, black roof racks, shadow chrome door trim, and black side mirrors that are clearly portrayed on Cairo’s billboards through the visuals, while the interior look dazzles with the 7 seats of the edgy SUV. Because there is no need for an ad copy to impress, it only includes the starting price of the car model, informing everyone that it’s “AWD 280HP”, in addition to their special offer. The bottom space has the car dealer’s hotline, logo and Mobil’s logo. Appearing during the first week of November, the campaign is using mega-signs, double-decker poles, uni-poles in many locations across Greater Cairo.
