Targeting different segmentations regarding the same service for Forasna and WUZZUF, online recruitment software experts BasharSoft is launching an outdoor advertising campaign to promote WUZZUF’s new multi-channel awareness campaign, after their OOH campaign for Forasna last month. It looks like WUZZUF’s marketing team have done their homework with great market research, studying their target audience in a way that makes you see your story on Cairo’s billboards which will grant WUZZUF the buzz they are looking for. “Wasting your life in traffic”, “Spending more than you make”, “Ready for your next career move” the answer will be “Your next job is on WUZZUF” The campaign popped up during the first week of November on uni-poles, billboards and double-decker poles in various locations across Greater Cairo.
