Nozha Group launches their first OOH campaign of the year to promote Nozha Beach, the group’s holiday resort in the South Sinai coast. Located in Ras Sedr, the project offers vacation homes as well as hotel accommodation with a great variety of facilities. Targeting family enjoyment, the resort offers activities for every member of the family from a water park to music concerts every season. The ads showcase photos of a happy family enjoying their vacation, as well as children having fun in the aquapark of the resort. With the slogan “Enjoy” and a smiley emoticon, the ad copy includes information about payment facilities and the resort’s hotline. Large and X-Large uni-poles spread this campaign across the Greater Cairo.
