Being present on the billboards if Cairo during every season; the Egyptian lingerie brand A2Z has launched a new outdoor advertising campaign to display their winter collection on the roads of Cairo, similar to their last year's OOH campaign for the same season. On a dark background, the visuals are creating an eye-catching contrast with different models wearing the brand’s winter collection of Pajamas and more. As for the ad copy, it includes the lingerie brand’s logo and their famous tagline “Inspire the senses”, in addition to their website URL at the bottom as a call-to-action for the billboards viewers. The campaign popped up during the first week of November, using double-decker poles, uni-poles and mega-signs in different locations across Greater Cairo.
