With a new product in town, Nestlé Pure Life has launched an outdoor advertising campaign to announce the launch of their new two product sparkling water from Nestle Pure Fizz, using celebrity branding marketing strategy, featuring Ahmed Salah Hosny and more. Keeping their target audience anticipated with all the new inventions and new products; Nestle is adding sparkling not only to your water but to your life with Nestle Pure Fizz; 100% natural flavors with zero sugar and zero calories, presenting the two flavors of lemon and berries displayed on the most colorful background could be to add fun to the billboards of Cairo with actor Ahmed Salah Hosny as one of the brand ambassadors. Putting much effort into their media plan, the campaign appeared during the first week of November using uses double-decker poles, uni-poles and billboards in different locations across Greater Cairo.
