Promising us with crazy offers on an OOH campaign last year, then providing more promotion at the same time during October 2018 with an outdoor advertising campaign; leading ceramics brand Ahmed El Sallab is returning to the OOH scene to present “Arood ala balata” with 80% off on their products. Famous for using promotional marketing tactics especially for the upcoming brides, grooms and newlyweds; El Sallab has been keen on surprising their target audience in all ways. The creative brand is creatively using a colorful ceramics background that is complemented by the ad copy 80% off, “Arood ala balata” which is driven from an old Arabic idiom, meaning “Offers that you can’t say no to”, playing with words in a certain way to come out with a creative copy that is related to both ceramics and offers. With a huge media plan, the campaign surfaced during the last week of October, using uni-poles, mega-signs, double-decker pole and billboards in various locations across Greater Cairo.
