Egyptian cosmetics brand Eva has launched a new OOH campaign to promote their new line of Gold Collagen from the hand of beloved actress Mervat Amin. The leading personal care manufacturer has launched a new line that aims at improving aging skin and helps it look younger. With the slogan “For a 24k younger look”, the ads showcase a varied line of products for every skin need, with the actress blissfully smiling on the side. It seems the brand makes wise choices about brand ambassadors for each line of products, as we already saw with singer Bushra for their outdoor campaign last April. Launched in the second half of the month, and using the same locations as their previous campaign, the ads can be seen on Large and X-Large uni-poles, Gates, and Lightboxes across the Greater Cairo.
