Real estate developer Newgiza is back to the outdoor advertising market with its promising vacation project Einbay in Ain Sokhna to guarantee that the billboards viewers seize the last chance to belong to the community that has it all, after their last outdoor campaign that introduced the project back in April. The developer shows a bird-eye shot to the vacation project that seems to be taken by a drone camera to display the project’s view, the sea, and the beach, the buildings and the fun. The bottom side has the ad copy, stating Join Sokhna's most exclusive community” in a hardly visible font color and next to it lies “Einbay” and their hotline as a CTA for the billboard’s viewers. Another visual has the a shade of turquoise and an ad copy that has the same master slogan in a huge visible font. Appearing during the fourth week of October and can be seen on billboards and uni-poles in various locations across Greater Cairo.
