Following their latest OOH Campaign for Sun Capital, real estate developer Arabia Holding is thrilling with an outdoor advertising campaign, this time promoting their residential project in New Cairo, Trevi. Using similar visuals and ad copy to these of their Sun Capital outdoor campaign, the developer is announcing that this project has “Fully finished apartments”, displaying the interior and exterior of it such as the pools, 3D conceptual art to give you a hint of what you will enjoy when you choose Trevi as your next destination. Another visual has a light background, colorful elements and an ad copy that says “Ready to move”, using this specific slogan to create a faster ROI which is similar to another developer's ad copy. The bottom space has both the advertiser’s logo and Galleria’s. With a great media plan, the campaign is using uni-poles, double-decker poles and mega-signs in various locations across Greater Cairo.
