From the creators of Wuzzuf, BasharSoft is back to OOH scene to make sure they remain relevant, remembered and active; advertising for the hiring services of Forasna.com by addressing employers who are looking forward to hiring someone new and employers who are searching for a chance, following their awareness outdoor advertising campaign last May to announce their product launch. Keeping their branding guidelines aligned, the hiring company is using the same template design as their previous campaign, displaying different ad copies “Have you tried everything possible and still did not find an employee?”, Looking for workers to work at your factory? on a red and white, answering the raised questions with the CTA “Register now on Forasna.com”, adding their hotline and website URL, in addition to their tagline “Egypt’s number 1 hiring website”. Appearing during the first week of October, the campaign was seen on double-decker poles and uni-poles in different locations across Greater Cairo.
