As anticipated, real estate developer IWAN Developments was cooking something in the oven when they recently launched a branding OOH campaign for themselves, this time revealing their new vacation project Majada in Sokhna with one of the most artistic outdoor advertising campaign ever. When a campaign is this creative it gives the billboards an artistic look, attracting the viewers’ attention on the roads, reflecting the calmness and peace of mind. The visuals have a collage of different footage that shows the lifestyle, culture and beauty you will find during your stay at Majada, introducing “The universe within” in the most classy ad copy ever to match the artwork. The campaign surfaced with a huge media plan during the second week of October and can be seen on serial and a combination of uni-poles, mega-signs, double-decker poles and billboards in multiple locations across Greater Cairo.
