After the huge success on their first round in 2018, BiznEX, the number four ranked business expo in Egypt is back to the outdoor advertising market to announce the second chance for stakeholders and interpreters to explore, investigate and initiate business investments in Egypt on a new OOH campaign brought to you by franchisingate, under the patronage of Egypt’s Prime Ministry, Ministry of Investment and International Cooperation & Ministry of Trade and Industry. Following the steps of Egypt’s 2030 economic development plan, the business expo is trying its best to hosts all types of commercial, governmental, financial and administrative entities to act as a one-stop hub to invest in Egypt, as mentioned in the SM accounts. The visuals have a dark background and the details of the event, including the date, time and location with an ad copy that says “YourBusinessGateway”. Another visual has more details regarding the customer journey inside the event, showing in the background a group doing a business deal together, while the ad copy compliments it by stating #YourWorkGetsLaunchedHere, explaining that You will start your investments. Present your work. Receive funds from BiznEX, adding that you Will find a franchise. Choose your spot. Leave with your project. The bottom space has its website URL, hotline and ticketsmarche’s logo as a CTA for the billboards viewers, in addition to a huge number of sponsors such as NBE, Banque Du Caire, landmark leisure, Egyptair, Foly Group and more. The campaign appeared during the first week of October, using mega-signs, uni-poles and double-decker poles in different locations across Greater Cairo.
