With new real estate projects developed and launched constantly, real estate developer Sabbour Consulting joined forces with AMID Developments to come up with Granza West Somid; a residential project located in the 6th of October City, announcing the project’s launch with an outdoor advertising campaign, after a year since their last OOH campaign in November. The awareness campaign activated the night mode on their outdoor visuals, using the same artwork of their previous campaigns to reflect the elegance, sophistication and peace of mind that represent the nature of this project with a 3D artwork of their buildings. The ad copy releases the good news “Granza West Somid”, “Prime apartments”, explaining that now they are “Launching the prime apartments phase”. The bottom space includes the hotline of AMID Developments, one of the advertisers, in addition to the two advertisers’ logos next to each other. The campaign was launched during the first week of October, using mega-signs, uni-poles and billboards in various locations across Greater Cairo.
