During the second half of June, Pibic Group launched an Out-Of-Home campaign to promote their latest development Caesar Island, a holiday resort on the North Coast. Located at the heart of Caesar Bay in Ras El Hekma, the project consists of three upcoming phases and offers home units of Italian names and the usual resort facilities. The artwork of the campaign seems to be simply photo-stock material, showcasing modern villas literally on the beach and a woman in the middle of nowhere-waters. The ad copy is limited to the name of the resort and the slogan “simply luxurious”. With mega-signs uni-poles, and double-decker poles, the campaign can be spotted across the Greater Cairo.
