As fall is officially here, your favorite hot beverage is in town to make your day cozy, wonderful and creamy. Mondelēz Egypt has launched a new outdoor advertising campaign to promote Cadbury’s classic drinking chocolate, after introducing their ice cream on an OOH campaign during last winter. The multinational confectionery, food and beverage company is using seasonal marketing strategy with their wonderfully smooth, delicious and warming hot cocoa, making sure it fits the fall atmosphere perfectly with the shades of their branded purple. As for the ad copy, it informs you that now you can “Enjoy the hot coca”, adding that it’s “3x1” which means it has sugar, cocoa and cream” from “Cadbury”. The campaign surfaced during the first week of October, using billboards, double-decker poles and uni-poles in various locations across Greater Cairo.
