After a year of disappearance from the OOH market since their last outdoor advertising campaign, Turkish home appliances brand Beko returns with a new OOH campaign to promote the variety of their appliances as well as announcing their partnership with FC Barcelona. The ad uses dark yet calming visuals, featuring in the background different touristic attractions such as Cairo’s tower and Salah El Din Citadel to be the showcase of variants of home appliances; as for the ad copy, it informs viewers “Beko, international products… Tailored for the Egyptian family”, then reassures them with “Beko’s washing machine/refrigerator... is tailored for the Egyptian Family – With a special design that will fit just well in your kitchen”. At the top space, the logo of the brand is seen next to the logo of the Spanish football club Barcelona; and an ad copy that announces “The official partner of FC Barcelona”. The campaign was spotted during the first week of October, using combinations of billboards, uni-poles, double-decker poles and mega signs in prime and various locations across Greater Cairo.
