After two years of disappearance from the OOH market since their last campaign; Americana Group brings back its biggest homegrown brand Chicken Tikka with a new outdoor campaign. Using a transactional marketing strategy; the advertiser shares with viewers their 55EGP menu. The chain started in 1972; it rapidly gained clients as it offers unique approaches and experiences with its grilled chicken meals. The visuals use the brand’s traditional maroon color in the background, to be the showcase of 5 different mouth-watering meals. The ad copy introduces to viewers “The 55EGP menu”, written in Arabic in white hug fonts; the brand’s logo appears at the bottom and parallel to it, their hotline for viewers to order through. The campaign popped up on the billboards during the first week of October, using uni-poles and butterfly uni-poles in different locations across Greater Cairo.
