A new OOH campaign from Almoez Holding Group advertises their holiday resort Continental Coast in Sharm El Sheikh. Projected to be an all-inclusive residential tourism resort, the resort is located in Nabq Bay, one of the centers of the tourism and entertainment areas in Sharm El Sheikh. The ads portray a woman against the sunset, making the heart sign with her hands. The ad copy includes payment conditions and the slogan “Beyond your imagination”. Using mega-signs, uni-poles, as well as mega-signs, the campaign is strategically located across the city.
