Coral Hills has recently launched a new outdoor campaign to promote their latest holiday resort located on the North Coast. Building up on the success of sister resorts in Sharm El Sheikh and Marsa Alam, Coral Hills has set up new camp on the North Coast with a project that offers a unique holiday experience. With distinguished facilities, vast green areas and a variety of family activities, the development competes to offer a luxury spot in the Mediterranean. The ads showcase a sliced layout, one side portraying happy children playing on the beach or at the pool, the other side hosting the project’s name and the conceptual slogan “Your Gateway to the world of prosperity”. The billboards alternate English and Arabic, ensuring a wider reach among the population. With mega-signs and uni-poles, the campaign can be spotted on different locations across the Greater Cairo.