After their latest branding campaign in March, leading digital healthcare booking platform Vezeeta has returned to the billboards of Cairo, Egypt with a new outdoor advertising campaign to promote the brand along with its features that will make everyone’s lives easier. The sole focus of Vezeeta is to automate clinic and hospital bookings in order to make healthcare easily accessible wherever you are. The visuals show their branded blue color in the background, reserving the brand’s guidelines and identity; it features a mobile’s screen with a doctor popping out of it, taking viewers to the ad copy that points out “Surgery”, “Doctor”, Scan and a 5-stars rating appearing right under the copies; as well as another copy that appears under the logo of Vezeeta, saying “The future of healthcare”. The bottom space is reserved for their hotline and your preferable mobile app store to download the application from. Spotted during the first week of October, the campaign uses serials of uni-poles and double-decker poles in several locations across Greater Cairo.
