Egyptian dairy brand Domty has decided to bring back their successful Domty Sandwich to the billboards of Cairo with a new advertising outdoor campaign after introducing it back in 2018 with an OOH campaign; this time, Domty is presenting their latest delicious sandwich filling, Hawala Spread. As the company’s first line in the field of baked goods; Domty Sandwich was an undeniable success in the Egyptian market with the variety of their sandwiches that serve all tastes. The visuals use a white background to be the showcase of the 7 sandwiches, adding a new hero to the famous line and making it the center of attention. The displayed ad show the new Domty Sandwich Halawa Spread with a ribbon that says “New” and the ad copy announces “A new taste”, “The sweetest of them all” and another copy that appears at the bottom “The best sandwich in Egypt”.
