Following their branding OOH campaign, leading real estate developer Palm Hills Developments continues to stay on the billboards of Cairo with an ongoing OOH strategy. This time, the advertiser has brought back their residential project Badya that is located in 6th of October City; to make a huge announcement with their outdoor advertising campaign. Palm Hills Developments has taken us on a great journey as they were introducing Badya; in order to deliver a certain message to viewers, this distinguished project is based on enriching culture and fully introducing us to a wider art-of-lifestyle mode of living. The visuals show a deserted land to be the showcase of workers and construction tools and trucks; the ad copy reintroduces the project and its tagline “Badya”, “The creative city” as it also announces to viewers that the “Construction has started”. The logo of the advertiser appears at the top and next to it another logo that belongs to the Nigerian construction company Julius Berger. As for the bottom space, it is reserved for the project’s website URL and hotline for further information. Spotted during the last week of September, the campaign uses uni-poles, double-decker poles and billboards in multiple locations across Greater Cairo.
