TMG Holding strengths their OOH strategy by reinforcing their huge brand Privado by repeating previous campaigns to make sure everybody remembers that they are “Your gate to privacy” and “The address to a classy residence”. TMG has repeated two of their previous campaigns to make sure they get more exposure on the roads to increase their effective reach, this time adding their payment plan on a black background to reflect both exclusivity and luxury, in addition to Madinaty’s logo as their destination, while the bottom space has the advertiser’s logo and hotline as a CTA. The campaign appeared in most of their regular locations, adding one new prime location during the fourth week of September, on uni-poles and double-decker poles in several locations across Greater Cairo.
