4A Nutrition introduces the prime Australian oats packed in Egypt Lino Rolled Oats; the brand has just joined the OOH market’s stars with a new awareness outdoor advertising campaign, filling the roads of Cairo, Egypt with their healthy yet tasty rolled oats. High in fiber and low in fat; Lino is targeting those who are following a healthier lifestyle with multiple visuals and an ad copy that says متاكلش في نفسك ... كل بسكوت شوفان لينو which translates to “Don’t eat yourself up … Eat Lino's oat biscuit” displayed on an orange background and different flavors of oatmeal’s biscuits, in addition to a healthy young man holding one of them and two co-workers eating a Lino. The campaign appeared during the fourth week of September, using uni-poles, double-decker poles and billboards in various locations across Greater Cairo.
