It seems that Majid Al Futtaim is on top of the OOH game this month with a branding outdoor advertising campaign for his several brands, now advertising for Mall of Egypt to get on board on the back-to-school train in the last minutes, parallel to their OOH campaign for the kids show Paw Patrol. With wide target segmentation, attracting both kids and parents. The visuals have a yellowish-orange background that reflects the energy and positive vibes of the schools season and a young student jumping out of happiness that suits the ad copy “Gear up for school” adding “Back to school”. The bottom side includes their sponsors such as Toys R us, Puma, Adidas, Payless and H&M Appearing during the fourth week of September, the campaign uses uni-poles and mega-signs in different locations across Greater Cairo.
