Real Estate developer MG Holding (Metawee Group) and Etisalat by e& (previously Etisalat Group) have recently launched a new OOH campaign to advertise a double concert at the developer’s flagship resort Blue Blue in Ain Sokhna. With Mohamed Hamaki and Alexandrian band Massar Egbari taking the spotlight in the ads over a branded background of Blue Blue, the ad copy informs viewers of the details of the live entertainment event. Sponsored by Etisalat and organized by HI Wave, the ads also showcase other partners such as Nogoum FM, Anghami and Victory link . The campaign uses a serial of uni-poles, double-decker poles, Lightboxes, wallscape, billboards and spreads across the Greater Cairo and the North Coast.
