Leading international real estate developer Ora Developers continues to reserve its spot in the outdoor advertising market with an ongoing OOH strategy to announce the new phase of their prime mixed-use project ZED in Sheikh Zayed City, after introducing the project for the very first time on an OOH campaign in July. Using 3D shots to visualize the project; the developer is making sure you will know what to expect when the project is fully developed, as for the ad copy, it announces “New phase, new spark” and underneath it lies “Spark happiness”, adding different visuals with a bird-eye shot and a zoom shot to bring more creativity and uniqueness to the billboards of Cairo. The bottom side has the brand’s and advertiser’s logos, in addition to its hotline and website URL as a CTA to the billboards viewers. The campaign appeared during the second week of September, using serials of billboards, mega-signs and uni-poles in various locations across Greater Cairo.
