Parallel to their branding OOH campaign for Majid Al-Futtaim Group’s leading brands, the UAE based company has launched an outdoor advertising campaign for City Centre, announcing the opening of its new mall branch City Centre Almaza this September. Simple yet elegant, the visuals have a geometrical background with different shades of grey, and an ad copy that announces “City Centre Almaza”. Another visual has the exact opening date, informing everyone that “The mall opens its doors for visitors on 30 September 2019”. The bottom space includes their hotline, along with their social media links as a CTA to the billboards viewers. The campaign surfaced during the third week of September using double-decker poles in different locations across Greater Cairo.
