Aspiring to be a leader among urban real estate developers, AlMarasem Development has released an outdoor advertising campaign to announce the great news of launching the first phase of their commercial project, The Mall in Fifth Square, after promoting two of their leading project last June with an OOH campaign. The developer is delivering the good news with 3D shots of their huge project in two different visuals; one is a bird eye shot and the other is a close up to the inside of the project, letting everybody knows what awaits them when the mall is fully developed. As for the ad copy, it announces The Mall” in a big font, elaborating that this is “Phase one”, “launching 5/9/2019”. The bottom space has the developer’s logo, hotline and website URL as a CTA.
