Real estate developer Catalyst Developments is thriving for more visibility and recognition this month by launching different OOH campaigns at the same time; promoting their medical center Ozone in New Cairo, parallel to their outdoor campaign for Cairo Capital City. Using in the visuals the conceptual design of the medical center in the background to be the showcase of a doctor; appearing in a geometrical shape. The ad copy dominates the billboards and introduces to viewers the “Largest integrated medical hub”; then it reinforces the variety of the centers that they have “Specialized medical center – Radiology center – Laboratories”. As it also promises “Delivery in 2020”, and introduces a special offer “Extended payment plan”. The logo of the advertiser appears at the bottom in addition to their hotline.
