Real Estate developer PROJECTS has upgraded and extended their campaign for beach project Blues Tiffany on the North Coast. Following their recently signed partnership with tycoon developer Sabbour Consulting, the campaign has been upgraded from the original zen concept that we reported back in May, to a new abstract design of substances, colors and sunsets with the slogan “A notch above”. The new ads have also extended the number of locations this month and started to include the whereabouts of the resort in Ras El Hekma, the payment conditions and the details of their hotline. The campaign uses serials of uni-poles, mega-signs, double-decker poles and can be spotted in many locations across the Greater Cairo
