Promising new advertiser and real estate developer Khozam Development has launched its first outdoor advertising campaign ever to fill the roads of Cairo, Egypt with the announcement of their upcoming residential project in Heliopolis. Although Khozam Development is new to the billboards of Cairo, they have been part of Khozam Group since 1960; a real estate valuation and marketing company established by Helmy Khozam. As black is known in the advertising field for promoting exclusivity, elegance and luxury which are the perception the developer wants the viewers to create in their minds about the brand, using the displayed visuals to do so. As for the ad copy, it delivers the good news “Khozam poses the first compound in Heliopolis”. Another visual with the same background and a part of an architectural view to tease the viewers, Khozam introduces what seems to be their tagline “The past’s experts...develop the future”, in addition to one last visual to promise everyone that the residential project is coming “Soon”. The campaign appeared during the first week of September, using billboards, uni-poles, mega-signs and double-decker poles in premium locations across Greater Cairo.
