leading real estate developer SODIC has launched a new OOH campaign to announce the take-off of phase II for residential project October Plaza. Offering contemporary and dynamic apartments, October Plaza promises to become an exclusive community in 6th of October City. The project also includes premier facilities that aim at enabling a healthy and active lifestyle. The campaign announces the launch of Phase II with doodle-style artwork that showcases a variety of rhyming concepts, such as “neighborhood”, “childhood” and “calmhood”. The campaign uses uni-poles, lightboxes, mega-signs are strategically placed across the Greater Cairo.
