After a long disappearance from the outdoor market since their last campaign, Egypt’s leading QSR Cook Door has finally returned with a huge media plan to bring their clients new offers and also introduce their latest sandwich with a new promotional OOH campaign. Using in the visuals a dark background that presents the space; with the moon appearing on the right side. The ad copy announces their “Stars Offer” which is written with a font that is inspired from Star Wars the American epic space-opera; featuring two delicious chicken sandwiches with fries and a glass of Coca-Cola. Right under the meal appears the variety of components that you can choose from “Choose two medium-sized chicken sandwiches + large fries + large Coca-Cola”. Parallel to it, another ad that promotes the latest sandwich to their menu Chicken’N’Cheese Titan, that is only available for a limited time. It is displayed on the same backgrounds as in the other ad; with a copy that presents the name of the sandwich along with its slogan “Your space ride!”. The logo of the brand and their hotline appear at the bottom space. The massive campaign was seen during the first week of September, using uni-poles and double-decker poles in several locations across Greater Cairo.
