New advertiser and real estate developer Dolmen Developments has launched a new OOH campaign to promote their upcoming commercial project The Pier Mall in the heart of R3; the first ready for habitation neighborhood in New Capital. The developer is spreading awareness for their project to let you know that “The Pier Mall” is “In the heart of R3; the first ready for habitation neighborhood in New Capital” with a 3D shot of the project you will expect to see after the launch of the project. Another visual with a dark background and a glimpse of blue has the advertiser’s logo and hotline for any further information needed. Appearing during the first week of September, the campaign uses uni-poles, billboards, mega-signs and double-decker poles in several locations across Greater Cairo.