Real estate developer Skywalk Developments hits the billboards of Cairo with an awareness campaign to put their main mixed-use project and Business Park, Skywalk on the outdoor maps with a new out-of-home campaign, aspiring to be one of the most strategic and prestigious destinations on Cairo-Alexandria Desert Road. Neat, elegant and informative; the awareness campaign introduces the project to viewers with catchy design and enough info to make sure it is delivered. Using in the visuals the colors of the mesmerizing twilight to grab our attention with the mix of different shades of indigo and blue, while the ad copy introduces the project to us by stating “Skywalk”, that is becoming “Cairo’s west’s ultimate location“, explaining that it includes “Business, luxury hotel, services apartments, entertainment, dining, shopping, wellness”. Another visual with a shot of their offered offices “Launching offices now”, informing you that its space is “Starting 83m2”, all this is on “Cairo-Alexandria Desert Road and Mehwar Exit” and their hotline as a CTA for viewers. Popping up on the streets during the second week of August, the campaign was spotted on serials of uni-poles in 26th of July corridor.
