The first online travel fare aggregator website and travel search engine for lodging reservations in the Middle East Flyin.com has finally appeared on the roads of Cairo with a new OOH campaign, to offer travelers an exciting deal this summer. Using different colors in the background to attract viewers’ attention; with a model ready to go on an unforgettable holiday with her luggage and passport; and right behind her a phone screen with different backgrounds. Regarding the ad copy, it advises viewers to “Hurry up and get a discount up to 50% off on airlines and hotels”; and a call to action at the bottom space, encouraging viewers to “Use the coupon” and parallel to it, the icons of Play Store and App Store to get their application from your preferable digital distribution platform; along with their website URL. The campaign was seen during the second week of August, using billboards in different locations across Greater Cairo.
