The pharmacy chains Misr Pharmacies appears on the billboards of Cairo with an outdoor campaign, encouraging you to purchase their beauty care products for the summer. Misr Pharmacies seize the season to offer “Up to 50% off” for the beauty care products that is known to be used a lot during the summer such as sunblock’s. The summer vibes are reflected on the visuals with a white background and a glimpse of green and an ad copy that offers “Summer sale” in a huge font and next to it the offer’s details. The right side includes their logo, while the left side has their hotline as a call to action, encouraging you to call to know further information. The campaign was launched during the last week of July, using a serial of billboards and double-decker poles in different locations across Greater Cairo.
